PROGRAM


Day 1 – Friday, 4 March

8:30am – 10am (Husky Energy Foyer, Max Bell Building)
Registration, coffee with fellow Workshop Participants

10am – 1pm  (Max Bell Auditorium, Max Bell Building)
Workshops (add-ons for participants)

Creating and Developing Entertainment IP
Many of today’s biggest movies, TV series and games are based on existing Intellectual Property (IP). Marvel  Comics has famously transferred their comic book characters (Iron Man, Spider-Man, X-Men, Captain America, etc.) to blockbusters on the big screen. Same with DC Comics/Warner Bros. (Superman, Batman). Other major studios – Pixar, Dreamworks, Paramount, etc. – are always looking for the next big franchise. But where and how do you find entertainment IP, or, more importantly, how do you develop your own IP?

Join former Marvel Editor-in-Chief Carl Potts, author of the bestselling book The DC Comics Guide to Creating Comics: Inside the Art of Visual Storytelling, as he explains how properties are found and developed from an insider’s perspective.

Carl relates his experiences in finding/developing original entertainment IP and developing existing properties while at Marvel and Epic, as well as his personal experiences.

The seminar will cover:

  • Generating new IP/titles proposals
  • Having new characters introduced in established series (character may or may not spin off on their own)
  • Top-down character creation (initiated by a client or employer)
  • Characters inspired by historical incidents, family history or news story
  • Subjects & Genres
  • Mainstream vs. More Obscure IP
  • Going against group wisdom (and delayed success)
  • IPS that “failed” in one medium going on to film/game success in other media
  • Developing concepts for use across all visual media
  • Why the classic story arc is universal
  • Juxtaposing ideas
  • Unifying thematic statements
  • Character internal and external conflicts
  • Roadmap, ending
  • Being cautious with facts gleaned from others w/o permission
  • Building science fiction or fantasy worlds/universes with internal logic
  • Deal/legal considerations for your IP and for developing and pitching others’ IP
  • Creator-owned vs. work-for-hire deals.
  • Pitch agreements, options

 Carl Potts, Former Editor-in-Chief, Marvel Comics

10am – 1pm (Rice Studio, Jeanne and Peter Lougheed Building)
Workshop (add-ons for participants)

360 Storytelling & Technology Workshop
In the age of immersive, what are the storytelling rules and how does flow, character and content support the ultimate experience for your audience?

In this hands on workshop, instructors will roll up their shelves and share the new storytelling  methods in these immersive mediums, the best practices, examples and hands on development with delegate’s story concepts. A selection of VR technology will be available for hands on instruction.  Technologies available:  Gear VR, Oculus Dk1, Oculus Dk2, Google Cardboards, Zeiss VR one.

Delegates will walk away from the workshop:

  • With a clear understanding and knowledge of story arc and development in Immersive
  • The technologies to consider in Immersive
  • How to produce content to reside over multiple immersive platforms
  • Highlights of what the future holds for Immersive entertainment and content

Panelists:
Dylan Pearce, Director / Producer
Celine Tricart
, Independent Filmmaker and Stereographer
Denise Quesnel, Industry Liaison / Adjunct Researcher, Emily Carr University of Art + Design

12:30pm – 2pm  (Husky Energy Foyer, Max Bell Building)
Summit Registration

2pm – 3:00pm  (Max Bell Auditorium, Max Bell Building)
Welcome, Introductions & Opening Keynote

The New Landscape of Media, Entertainment & Content
In this ever changing world of content, where do the opportunities exist?  What new models of business and funding are available and how does content and creativity play a role?
Conn Fishburn, Chief Strategy Officer, Zealot Networks
Moderated by: Dominic Girard, Editorial Director for Content, Banff Centre

3:00pm – 3:30pm (Husky Energy Foyer, Max Bell Building)
Coffee Break

3:30pm – 4:30pm (Max Bell Auditorium, Max Bell Building)
Breakout Labs

Lab: #1 – “We’re Through the Looking Glass Here, People:” Solutions from and for the Bleeding Edge
Story is the most powerful form of information technology yet devised. Those who work with story know that, as a form, it offers powerful information storage and transmission, while also opening a location for collaborative work. This session is co-presented by two specialists in transmedia, story, and networked collaboration. Working as a team and individually, they create works of art, train students, work with the private and public sectors, and travel the world running workshops and consulting.

Those attending the session will:

  • See examples of integration across story and IP
  • Identify best practices from within our own, already, collaborative fields
  • Address the challenges facing those looking for funding for their work in both the local and global context
  • Receive a set of proven models to bring home
  • Learn models for collaboration that include funders and regulators, while also profiling the need for solutions that are sustainable

Speakers:
Patrick Finn, MFA, PhD, Associate Professor, School of Creative and Performing Arts, University of Calgary
Owen Brierley, Executive Director, Edmonton Digital Arts College, Sterling Award winning video projection designer

3:30pm – 4:30pm (MB 251, Max Bell Building)
Breakout Labs

Lab: #2 – Canada’s YouTube Success Story – Aaron Bidochka, Creator,“RC Adventures” 

Hear from “RC Adventures” YouTube Creator, Aaron Bidochka discuss how he has become one of Canada’s biggest success stories. Aaron’s credits include, 1 Million YouTube Subscribers, building a YouTube empire within seven years and becoming the biggest influencers in this niche market of RC. Learn about Aaron’s journey in becoming a digital media entrepreneur and advance your knowledge about the opportunities in digital media. Aaron will discuss the key points of his success and present his YouTube strategy playbook.

Aaron Bidochka, CEO / Executive Producer, RCSparks Studio

4:45pm – 5:45pm (Max Bell Auditorium, Max Bell Building)

Panel: How to Succeed in Virtual Reality
With the rapid growth in the VR industry and the technology accessible to the consumer, developing VR content is the new frontier. It’s a new medium with new best practices evolving every day. This session will explore technical, creative and business aspects of  producing VR content.

Moderator: Frédéric Guarino, VR Strategist
Panelists:
Dylan Pearce
, Director / Producer
Celine Tricart
, Independent Filmmaker and Stereographer
Denise Quesnel, Industry Liaison / Adjunct Researcher, Emily Carr University of Art + Design

5:45pm – 6:15pm (Max Bell Auditorium, Max Bell Building)
The View From the Summit
30,000’ view on the changing broadcast and webcast landscape in Canada
Moderator: Angela Heck, Digital Programs and Development, National Screen Institute
Marcia Douglas, Business Affairs and Digital Initiatives, Canada Media Production Association

6:15pm – 7:45pm (Elder Tom Crane Bear Room, Max Bell Building)
Welcome Reception

Day 2 – Saturday, 5 March

8am – 9:15am (Husky Energy Foyer, Max Bell Building)
Registration, coffee with fellow participants

9:30am  – 10:30am (Max Bell Auditorium, Max Bell Building)
Welcome, Day 2 Review & Opening Keynote Conversation

Show me the Money: How to Make a Living in the New Content Business
As the landscape of content creation, distribution, technology and audience and customer viewing habits continues to rapidly shift, the biggest questions facing today’s professional are — where’s the money for content production and merging media?  This panel of experts will share their perspectives on new financial hybrid opportunities and the models that are currently working.

Don Paré, Chairman of RvC inc., Real Value CEO Club
Matthew Herbert, Business Development Officer, Real Value Capital

10:30am – 11:00am (Husky Energy Foyer, Max Bell Building)
Coffee Break

11:15am – 12:30pm

Storytelling Through the Lens (Auditorium – The Max Bell Building)
What storytelling choices are made when reading the script and working closely with the Director and Actors? How does the Camera Operator approach the framing and creative decisions that give us that onscreen experience? Listen to this panel of Camera Operators with credits such as, Bridge of Spies, Joy, Scandal, War Horse, The Hunger Games: Mockingjay – Part 1 & 2, Munich, American Hustle, Saving Private Ryan. Iconic movie and TV clips will be screened and the onset creative choices and challenges will be discussed.

*Panelists:
Mitch Dubin, SOC – Bridge of Spies, Saving Private Ryan, War Horse, Lincoln
Steve Fracol, SOC – Scandal, Sons of Anarchy
Dave Thompson, SOC – Joy, The Hunger Games: Mockingjay – Part 1 & 2, American Hustle
Moderator: Michael Jorgensen, p.g.a.

12:30pm – 2:00pm (Vistas Dining Room, Sally Borden Building)
Lunch & Table Tops Discussions with Speakers and Experts
(sign up at registration)

2:15pm – 3:15pm (Max Bell Auditorium, Max Bell Building)
Breakout Lab

Future Proofing your Content & IP for all Platforms
In the new world of media and content, future proofing Intellectual Property across all format must be part of the strategy to insure your audience is engaged now and in the future.  Listen to this panel of producers, content owner discuss their experience and lessons learned to insure you maximize your content and story.

Carl Potts, Former Editor-in-Chief, Marvel Comics
Angela Heck
, Digital Programs and Development, National Screen Institute

 

3:30pm – 4:15pm (Max Bell Auditorium, Max Bell Building)
Breakout Lab

Can the Auteur Still Exist?
With the increasing relevance of virtual reality and interactive content, the art of creating media is increasingly judged by the user experience. In this talk, Beth Janson will explore the implications for auteurs and authorship in this new world of user-centered design, and provide some insight into how we might begin to nurture a sophisticated critical vocabulary for newer forms of storytelling.

Beth Janson, Media & Philanthropy Strategist

4:30pm – 5:15pm (Max Bell Auditorium, Max Bell Building)
Expert Huddle

It’s a Wrap – Summit Review
Moderator: Beth Janson, Media & Philanthropy Strategist
Panelists:
Angela Heck, Digital Programs and Development, National Screen Institute
Don Paré, Chairman of RvC inc., Real Value CEO Club
Marcia Douglas, Business Affairs and Digital Initiatives, Canada Media Production Association
Aaron Bidochka, CEO / Executive Producer, RCSparks Studio

5:30pm  – 6:30pm (Kinnear Centre 203)
Closing Summit Reception