Principal and Founder Hub Entertainment Research
Jon Giegengack founded Hub in 2013 as the convergence of technology and entertainment was exploding. Giegengack’s aim was to provide real-time, customized insights about the changing world of television and digital entertainment, from connectivity and consumption to future usage and trend patterns. Giegengack and the Hub team work with leading media and entertainment brands, including HBO, Comcast, Netflix, Time Warner, Sony, AMC and AT&T. He worked in entertainment market research for fifteen years prior to starting Hub, including ten years at CMB in Boston. Based in NH but frequently on the road, Giegengack is a regular speaker at industry events on the topics of content consumption and technology influences and has been quoted in publications such as MediaPost, Adweek, Multichannel News and eMarketer.