Mike Monello, Vice President, Creative, CCO, Campfire at SapientRazorfish
Mike Monello is a true pioneer when it comes to the digital marketing and storytelling space. His personal creative saga began with the Blair Witch Project. Mike was one of the creators of this movie that forever changed how audiences engaged with story and how marketers approached the internet.
After his groundbreaking work in entertainment, he went on to found Campfire in 2006 – which won Small Agency of the Year via AdAge in 2006 and via OMMA in 2012. He now leads the company and its team; who together work with some of the world’s most well-known and prestigious brands such as HBO, Harley Davidson, Infiniti, Netflix, FX, and Amazon.
Still a staunch story-teller at heart, Mike is a charismatic and in-demand speaker, who regularly is asked to present at high profile events such as Advertising Week, the Futures of Entertainment at M.I.T., SXSW, Digital Hollywood, and more. He is a true champion of the future of storytelling and has his finger firmly on the pulse of a rapidly shifting media landscape.